The core point lost in the delivery is startups need to build and sell. We learn how to deliver. Few are taught how to sell. (& certainly not in any top 10 MBA curriculum!)
Here are a few courses at Chicago Booth that are all about selling (for entrepreneurs):
Entrepreneurial Selling by Craig Wortmann Commercializing Innovation by Scott Meadow
And to a certain extent,
Building the New Venture by Waverly Deutsch and Craig Wortmann.
The core point lost in the delivery is startups need to build and sell. We learn how to deliver. Few are taught how to sell. (& certainly not in any top 10 MBA curriculum!)