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It literally is what they said in their presentation. Repeatedly.

https://www.youtube.com/watch?v=-1wcilQ58hI

@ 9:38 "We will consider any data inform and improve future builds of starship as a success. From a milestone our main goal is to clear the pad. Every milestone beyond that is a bonus."

@ 15:57 "We're focusing on the fundamental systems and operations, so that's the liftoff portion, but we are going to try and get some data on how the fins work..."

@ 35:26 "I want to remind everyone that success today is anything <interrupted by cheering> for today success is anything that helps improve the future builds of starship. If we lift off and clear the pad we're calling that a win."



With this definition of success, they couldn't have possibly failed. That's called PR.




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