Wait, what? You expect software companies to have low margins?
Apple's gross margin is about 40% because the marginal cost of hardware is somewhat expensive. Software companies typically gave gross margins of 65% or more, because the marginal cost of software is zero.
Apple's gross margin is about 40% because the marginal cost of hardware is somewhat expensive. Software companies typically gave gross margins of 65% or more, because the marginal cost of software is zero.
This is an odd take.