It's a bit irrational to put this much effort into a job app
It's perfectly rational if you're being savvy about how you approach your job search. If you're playing a numbers game and sending out 200 resumes a day to jobs you're poorly qualified to work at, this is very irrational, since it will not meaningfully increase your hit rate but will severely decrease the amount of resume spam you're capable of. Don't do that.
If, on the other hand, you've done your research and know that there are three positions out there you'd be perfect for, spending two hours (or ten hours) on a sales presentation is a pretty good use of your time. The NPV of a job upgrade, particularly from unemployed or student to "first gainful employment in a meanginful role", is staggering. Heck, I'd do this just to close consulting sales if I thought it would meaningfully affect outcomes -- it's a LOT less work than often goes into getting five figure engagements on the calendar.
Now is it the best possible job search tactic ever? No. Major points for creativity, and "do the job before you have the job" is one of the most effective things you can do in sales, but you'd probably do even better to get a warm intro to the hiring manager and convince them in person that you're the perfect candidate for the position. The resume is optional at that point, but if you've already met them, you're essentially guaranteed that they'll actually review it. (The likelihood of falling out of the funnel before your content is even seen is a major reason why I would suggest not just e.g. throwing one of these into someone's inbox and praying.)
It's perfectly rational if you're being savvy about how you approach your job search. If you're playing a numbers game and sending out 200 resumes a day to jobs you're poorly qualified to work at, this is very irrational, since it will not meaningfully increase your hit rate but will severely decrease the amount of resume spam you're capable of. Don't do that.
If, on the other hand, you've done your research and know that there are three positions out there you'd be perfect for, spending two hours (or ten hours) on a sales presentation is a pretty good use of your time. The NPV of a job upgrade, particularly from unemployed or student to "first gainful employment in a meanginful role", is staggering. Heck, I'd do this just to close consulting sales if I thought it would meaningfully affect outcomes -- it's a LOT less work than often goes into getting five figure engagements on the calendar.
Now is it the best possible job search tactic ever? No. Major points for creativity, and "do the job before you have the job" is one of the most effective things you can do in sales, but you'd probably do even better to get a warm intro to the hiring manager and convince them in person that you're the perfect candidate for the position. The resume is optional at that point, but if you've already met them, you're essentially guaranteed that they'll actually review it. (The likelihood of falling out of the funnel before your content is even seen is a major reason why I would suggest not just e.g. throwing one of these into someone's inbox and praying.)