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> they make more money if you have to perform more searches.

Their model pushes people who make a large # of searches towards the unlimited plan, where incentives are always aligned. I personally find that fair because I expect to get at least as much value from my search engine as I do from my IDE. $20/month seems reasonable.

Their model also allows them to have lower expenses against the lower tier plans if users of those plans make fewer searches than their quota. That's the incentive you're looking for. As long as users are not reaching their quotas, or are on unlimited plans, the user incentive is aligned with the business' incentives. And shortly after exceeding their quotas, users will probably upgrade their plan.

The perverse incentive only exists within a few "holes" between the plans, and serves to encourage the user to upgrade. I believe that by limiting the window of the perverse incentive, it should discourage goal-seeking to fit customers within that window. The more optimal outcome month-to-month should likely be to improve customer experience and get more signups, rather than juicing the current customers for limited additional gains inside those constrained windows.



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