The problem of modern companies (public or private) is that institutional shareholders demand greater profits even if it affects the companies' long-term prospect. They simply want that line to go up, they don't bother much with the details of the company.
We need to socially rebuke the Friedman doctrine that’s at the root of all of this. It’s not even law but it’s so ingrained at this point people think it is.
Humans can clearly do it, so corporations could too. The organism responds to its environment.