The new title now seems inaccurate, or not reflecting the intention, given that, and given that the linked page says "30th Anniversary special pricing! Use the coupon code “BBEDIT30” at checkout to get BBEdit for US$30 for a limited time."
The situation is confusing because of a little bit of history.
BBEdit was 30 years old last year because it really was around in 1992, but it wasn’t commercially available. It was basically Rich Siegel and his friends. 1993 is when it became commercially available at version 2.5.
The new title now seems inaccurate, or not reflecting the intention, given that, and given that the linked page says "30th Anniversary special pricing! Use the coupon code “BBEDIT30” at checkout to get BBEdit for US$30 for a limited time."