Matter will lock you into the ecosystem promoted by Apple and Google instead of the ecosystem promoted by the Z-Wave alliance.

Consumers want support and choice, neither of which are offered in the open ecosystem. Matter bridges the gap across all three big players.

That's a load of bullshit. With Z-Wave I have a pick of over 20-30 vendors. Z-Wave is just as open as Matter. It's just not controlled by Google and/or Apple.

You may have choice, but a vast proportion of the market aren’t even aware of it, and wouldn’t know where to buy it. They see, understand, and seek out the branding for the ecosystem that they use already.

This is unfortunate, as I like free and open as much as the next HN user, but it’s the nature of innovation and socio-technical ecosystems.