Well, even at 11W, it'd be unusuable past 10-15 minutes as the entire device will have heated up to a constant 85C, and rising.

A fan is only a part of the thermal system. I would assume that quoted 10.5W is purely the frore system. Not the entire dissipation of a product.

I'm still very skeptical of this product.

'the frore system'?

The solid state cooling system the company called Frore Systems produces. The product we were talking about.

The product is called "AirJet" or some variation.