I'm not trying to justify this nonsense I'm just saying it's become a standard business practice and not not being transparent with the customer is also pretty standard business practices. We as consumers need to decide what we are going to do either accept that this is just business as usual or stop supporting companies with questionable business practices our money. Sadly people are way to easily sucked in with prices that are to good to be true and then when they learn the real cost of "ownership" they are shocked, as the saying goes if the deal seems too good to be true than it likely is and a color printer with a built in scanner for $60 falls into that category.