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> Great products sometimes don’t solve existing problems. They sometimes create a need.

Oh god, you're giving me flashbacks to the "courage" keynote...



I gather you disagree with the statement. You don’t think there are any examples of a great product that ended up creating a new demand/desire?

It’s interesting that now very few phones have a headphone jack. The vast majority of the headphones sold are wireless.


No, I largely agree with you actually. I just disagree with the way vendors harness those needs: in the headphone jack example, Apple gave themselves exclusive rights to convenience functions WRT wireless headphones. In the iPhone's case, they invented a new class of software that (somehow) deserved an unprecedented service fee to sustain.

So, I agree. It's very courageous, not for Apple but for the user who so absent-mindedly gives up on platforms they control.

Who can blame them, though? Most people's idea of "open computing" these days boils down to their web browser and Xbox. Maybe people are ready to jump from frying pan to fire.




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