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> But people watch 720p content all the time!

1) People don't tend to watch 720p content on large FOV displays.

For example, 720p on my phone is fine, because it takes up less FOV than a theater.

2) Content can be upscaled, picels cannot.



Resolution is only half the story. High bit rate 720p > Netflix levels of 4k video compression.

Downsampling compressed 4k video to 720p probably looks quite good as long as they don’t then compress the output.




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