I find the article a bit strange. It seems to assume that an entrepreneur starts with the goal of having a 1-person business but has no other ideas whatsoever. That's not ideal.
I have a 1-person business myself, and it seems to me that it starts with an idea and/or personal skills, the two of which are inherently related. There are things that I know, and things that I'm good at. The author advises you to target businesses, not consumers, and perhaps that's good advice in the abstract, for a generic person, but for me personally it feels like bad advice. B2B is not my area, not in my past experience, not what I know. The author says "The opportunities are endless", but that's a curse as well as a blessing. How are you, as a single person, going to make an impact, distinguish yourself from other businesses? You have to rely on your personal strengths, whatever those happen to be, even if they go against the author's generic advice.
My own advice would be this: don't try to start a 1-person business unless you need to. ;-) It's extremely difficult.
I have a 1-person business myself, and it seems to me that it starts with an idea and/or personal skills, the two of which are inherently related. There are things that I know, and things that I'm good at. The author advises you to target businesses, not consumers, and perhaps that's good advice in the abstract, for a generic person, but for me personally it feels like bad advice. B2B is not my area, not in my past experience, not what I know. The author says "The opportunities are endless", but that's a curse as well as a blessing. How are you, as a single person, going to make an impact, distinguish yourself from other businesses? You have to rely on your personal strengths, whatever those happen to be, even if they go against the author's generic advice.
My own advice would be this: don't try to start a 1-person business unless you need to. ;-) It's extremely difficult.