There are plenty of opportunities for a business that don’t require conforming to some standard. You also don’t hear about the multitude of businesses that had no problem selling to other businesses, only the times where it didn’t go as planned, i.e. who writes a blog post about a modestly successful business that does $1MM ARR with a 1-2 employee setup serving maybe 10-25 clients because they write a niche software integration that connects two different systems or some tiny internal tool that alleviates a pain point?

Per-user pricing for companies works very well if you want to sell to small companies because they only need to pay for what they use. Counterintuitively, larger enterprises would rather pay more per user if they can be guaranteed of a fixed price for a given term. It makes it easier to budget.