A lot of this ultimately comes down to trust. Unless they want to do a lot more due diligence (FTX anyone?), trust is the shortcut. Trust in institutions (Stanford, MIT, Harvard, ex-FAANG, ex-McKinsey, etc), trust in people (connections), trust in the individual (serial/repeat).
A lot of this ultimately comes down to trust. Unless they want to do a lot more due diligence (FTX anyone?), trust is the shortcut. Trust in institutions (Stanford, MIT, Harvard, ex-FAANG, ex-McKinsey, etc), trust in people (connections), trust in the individual (serial/repeat).