Nvidia knows that the profit margins at mid-tier GPUs are tiny - so they're pushing people to buy the 4070, 4080, and 4090.
Wafer prices have increased drastically in the last decade - to the point that midrange cards are no longer midrange priced.
It simply isn't really profitable to make real midrange cards anymore.
In addition, discrete GPUs market is a declining market and has been for 15 years or so. Therefore, in any declining market, the low-end and mid-range products will get squeezed and the high end will get pushed. The remaining buyers of discrete GPUs are willing to pay higher prices. Those who don't will buy a laptop with an Nvidia GPU already in it or some sort of SoC (like Apple Silicon/AMD APUs/Intel APUs).
>The market for GOUs is declining because crypto is over and because the GPUs are so underpowered and overpriced that people don’t want to buy them.
No, this is not true. DIY PCs aren't as popular as before due to the advancements in laptops and interest swinging to mobile. People are buying far more laptops than 10-20 years ago. In fact, gaming laptops outsell gaming desktops 2:1 now.[0] The gap is expected to widen.
The market for discrete GPUs has been declining long before crypto. Crypto just slowed the decline.
Notice the word discrete. The entire GPU market isn't declining. Only discrete.
>And if GPUs cost so much to make, why do they get discounted so drastically when the manufacturers eventually decide to compete?
Part of it is because of price inflation due to covid and crypto bubble. So prices are just going back to a more normal.
Based on desktop CPU sales or based on pre-built sales? I don't know what qualifies as a gaming laptop these days but the best laptops for software development often have discrete graphics cards in them e.g. 1660 Ti
I'm guessing it's having a non-APU AMD/Nvidia GPU inside the laptop.
But it makes sense to me. Laptops have gotten much better, and most gamers aren't buying Nvidia 4090. The most common GPU is just a GeForce GTX 1650 which many laptops have and have thermals that easily fit inside a laptop.
It's not surprising at all that gaming laptops outsell gaming desktops. This isn't the 2000s anymore where if you want to play PC games, you build a DIY desktop tower and buy a discrete GPU.
It's a myth that most PC gamers use top of the range GPUs. Most of them use low-end or mid-range GPUs.
Wafer prices have increased drastically in the last decade - to the point that midrange cards are no longer midrange priced.
It simply isn't really profitable to make real midrange cards anymore.
In addition, discrete GPUs market is a declining market and has been for 15 years or so. Therefore, in any declining market, the low-end and mid-range products will get squeezed and the high end will get pushed. The remaining buyers of discrete GPUs are willing to pay higher prices. Those who don't will buy a laptop with an Nvidia GPU already in it or some sort of SoC (like Apple Silicon/AMD APUs/Intel APUs).