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> So long as you are continuing to provide good value, customers will stick with you.

Just to add: Provide value or provide context along with value.

For example, "our partners and providers continue to raise prices due to economic factors" is contextually a totally acceptable point to make.

For example, if an upstream infra provider goes "our electricity bill is nuts, welcome to your new pricing tier" but changing that provider would cost your customers even more.

A lot of people also don't understand their value proposition in a non-technical way, which is really important as well. Once you can understand it better on your client's side, the context is generally even more clear..."you've helped us identify and solidify plans to upgrade our platform to better suit your need to X and Y within your organization."



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