I think you are missing the first half of the GP’s advice - they said “give them a price they can’t refuse”, ie price below market/competitive level. The 5-10% per year is getting you back up to the “market price”.
The reason this is useful advice is that, as the GP notes, many think they will be locked in to selling below-market forever if they give their first customer a good deal.
This really does not apply to MS. They do not price anything below market rate, in some sense they set the market rate. (Or get to charge a monopoly/lock-in premium above it).
The reason this is useful advice is that, as the GP notes, many think they will be locked in to selling below-market forever if they give their first customer a good deal.
This really does not apply to MS. They do not price anything below market rate, in some sense they set the market rate. (Or get to charge a monopoly/lock-in premium above it).