Google marketing exec: "We need to lock down web browsers so we can make more money by showing ads."
"Ad blockers need to be prevented. The new WEIE APIs will ensure that ad blockers aren't running and that no DRM is being compromised."
"We also want to prevent ad fraud. With WEIE we can ensure that ad clicks are legit and that people are watching the ads we show. If we can't control the operating system like we can on Chromebooks and Android phones, then we need to control the web browser with cryptographic certainty."
"Ad blockers need to be prevented. The new WEIE APIs will ensure that ad blockers aren't running and that no DRM is being compromised."
"We also want to prevent ad fraud. With WEIE we can ensure that ad clicks are legit and that people are watching the ads we show. If we can't control the operating system like we can on Chromebooks and Android phones, then we need to control the web browser with cryptographic certainty."