The good ones will share the data/trends/case studies that would support the effectiveness of their methods.
But the vast majority are morons, grifters, and cargo culters.
The Google guidance is generally good and mildly informative but there’s a lot of depth that typically isn’t covered that the SEO industry basically has to black box test to find out.
But the vast majority are morons, grifters, and cargo culters.
The Google guidance is generally good and mildly informative but there’s a lot of depth that typically isn’t covered that the SEO industry basically has to black box test to find out.