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Search is an inherently centralizing and monopolizing industry. The one with the biggest index can show the best results and ads, thus has the biggest budget, and the one with the biggest budget has the biggest index.


There are more assumptions than words in this sentence.


Yet reality seems eerily similar


Depends on what is in that index. If it's full of noise and spam then its results won't be very useful. Garbage in - garbage out.




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