If you're at the lot, you've already been sold on the concept and the lifestyle, and you're there to buy. Amazon doesn't try to tell you how great sweaters are when you're on the checkout page of buying one.
Often if I want <product> from <company with 1 famous product> I go to the page <company.com> and might find <product> somewhere, buried under "solutions" / "contact me for inquiry of your solution" pages.
If I want to buy a mug I don't need to delegate my Coffee solution choosing expertise.
> If I want to buy a mug I don't need to delegate my Coffee solution choosing expertise.
Sometimes I wish I could delegate purchase of trivial items, especially if there are too many options to choose from. The investment of time can be excessive, with less than satisfying results.
Of course I would not like to delegate it to the manufacturers or vendors.
Lifestyle and concepts in this context can be more specific.
This particular car would be perfect for your daily routine because of this, this and this... Oh but this one allows you to take your children on holidays conveniently beacause of that...
Yes you already have/want a car but you might still be convinced to buy a car you didn't plan.
> I wouldn't kill time at a fertilizer store if I didn't have a garden, though.
You would if you had nothing to do other than walking into a fertilizer store. Very small chance of happening that to you, but I do like going into stores and see what they sell even if I don't need anything in there for me.
The job of BMW's advertisers isn't to convince me to buy a car.
It's to convince me to buy their car instead of one from Tesla or Mercedes. And me walking into a BMW dealership does not mean I've decided to conduct business with them.
