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I have no idea what is in the mind / heart of op -

however from a purely non-emotional place it would be reasonable to point out that losing a million dollars to ads and not getting a sale is or is not a better or worse result than another marketing campaign that spent less than that and instead of getting zero dollars in sales caused a loss 300 million (I think that's the last number I saw, and does not include stock losses / brand devalue-ing) in sales.

I think it's unfair to to say someone has hate for someone else without knowing, and to assume it's for 'simply existing' - the BL situation for most people caught up in it is not that I believe.

I agree it may be sensitive to bring it up, but considering this is about marketing and such it's completely irrelevant - although I believe the discussions on this piece would be fine without it.



This was about spending millions and making $0. Bud Lite spent $0 and lost millions.

This post was about how marketing can't fix a bad product. Bud Lite had a product people liked, and marketing caused people to turn against it.

You can bring up the Bud Lite situation in conversation and have a genuine conversation about it. But this is such a stretch, out of nowhere, that I think it's safe to assume the intentions of this person.




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