Not off domain registration, clearly. It's a loss-leader and gets you in their product. Significantly cheaper than any of the "low cost" registrars I've seen for `.net` and I already used them for DNS anyway.
I find things like this to be a shady business practice. Not antitrust level shady, but still. For customers it's a win, but it kills competition long-term, turning the mid-term wins into a long-term loss.
[1] https://www.cloudflare.com/products/registrar/