I think this is a trap a lot of people fall into: assuming that in ChatGPT solutions that have business value, ChatGPT output is delivered directly to a customer. While that may be true in some cases (e.g. companies that produce cheap blog marketing content should be running scared), it ignores the iceberg of use cases where a ChatGPT tool can simply be one in a set of tools, like Excel is.
Like think of a technical B2B product's technical support engineer who now has a personal assistant trained on the company's full catalog of technical documentation, who can provide instant answers to customer questions that the rep can validate before passing along to the customer on the phone.
Or an overworked public defender who now has an instant paralegal to proof documents or search for and summarize relevant case law that the human lawyer then reviews.
Like think of a technical B2B product's technical support engineer who now has a personal assistant trained on the company's full catalog of technical documentation, who can provide instant answers to customer questions that the rep can validate before passing along to the customer on the phone.
Or an overworked public defender who now has an instant paralegal to proof documents or search for and summarize relevant case law that the human lawyer then reviews.
And so on.