You've touched on a really interesting point here, and one that we've thought about really hard. In building the company, we had to decide what sort of portfolio we wanted to represent. We were gaining the most traction with work that's often described as narrative or illustrative, and we discovered that the people most excited weren't even thinking about their pieces as investments (in the sense of future resale value). I wouldn't describe this work as kitschy, though - it's got a broad appeal that most people are able to connect with quickly. The narrative aspect is important for motivating people to commission, too - it's not as easy to commission an artist that works in a very minimal style. Even then, I don't think the kind of people that would prefer that sort of work are going to be early adopters.

You will notice that we do represent some more contemporary styles. Like any smart startup, we're measuring and exploring different niches. We'll recruit artists based on what people respond to. Moving up the ladder to more expensive and established artists that people regard as investments isn't out of the question as a part of our future.

Having said all that - we are working on including more background information in our artist profiles. Good feedback.