As a New Zealander I remember there was a whole thing in the mid-1980s where our Trade Minister (Mike Moore) was trying to promote "Lamb Burgers" to be sold in the US.

At the time NZ sheep farmers were having a slump in sales and the theory was if every America ate one Lamb Burger a year...

Not sure how serious it all was but Moore was closely identified with it, it's mentioned in several of his obituaries