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it is to target intel hold-outs.

this year’s model is this many percentage points faster than the first chance they had to ditch the intel mac, and the mental math for converting whatever they internalized to decide to hold out to a comparison against the m3 should be easy.

some early adopters will salivate, some will pull the trigger, but the holdouts should be near their breaking points. the fear of shipping dates slipping due to early adopters with fomo will drive holdouts further towards the cliff.



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