Which it only had because Musk thrown out a number and people fought very very hard to make him stick to it. If he wasn't such a dumbass and forfeit due diligence, this wouldn't be the story.

Important business lessons from Twitter: try not to antagonize your biggest customers, because they might stop buying your products.

In addition, if this occurs, make sure to blame external factors or wide-ranging conspiracies.

Another lesson: Don't ignore the users, as one of them may get angry enough to buy your company and fire you and most of your peers.

Another important lesson: do your DD when you buy a company

According to rando analysts who don't have a stake. Note that Twitter pre X as a business was unsustainable and I don't think it ever made a net profit in aggregate over its lifetime. It was all selling the dream even before the acquisition.

> According to rando analysts who don't have a stake.

Says another rando who doesn't have a stake.

It was starting to be sustainable: https://www.businessofapps.com/data/twitter-statistics/

I don't know exactly what they did in 2020 to mess up their numbers, but 2017 - 2021 shows a company that was stabilizing at ok profit margins.

You state that as if your link does not substantiate what I said earlier. For the benefit of the people who don’t click on the link you cite, it simply proves as I said, that they never made an aggregate profit over their lifetime and you are linearly extrapolating the past (“starting to become…”) coming into the high interest rate environment where peers like $FB and $SNAP crashed and Twitter would surely have too.