They cracked down on ads talking about privacy, to the applause of everyone. Then they launched their own ad tech service. It's obvious privacy was used as an excuse to make more money.

I hope you're not asking for any evidence of their authoritarianism, it should be apparent to anyone who knows anything about the company. They readily cooperate with authoritarian regimes; look at their behavior in China, or how they assisted the totalitarian regime in Belarus to the detriment of pro democracy protesters. "Obeying local laws" is not a valid excuse for unethical behavior, but is very convenient if all you care about is profit maximization.

> Then they launched their own ad tech service. It's obvious privacy was used as an excuse to make more money.

Is their ad technology invading user privacy like Meta or Google? I have come across nothing discussing this.

You'll find plenty of links here, for example: https://proton.me/blog/apple-ad-company