> * Universal want TikTok to pay similar fees for use of music as other online platforms such as YouTube ($0.004 per stream) or Spotify ($0.0039 per stream for US listeners)
I don't think TT should pay such rates.
1) People don't go on TT specifically to listen that music
2) The music is generally a companion to the video which is centered on some silly dance or something
3) You hear fractions of the record 99.9% of the time.
I guess TT could and should negotiate to pay on the % of the time the song is listened. E.g. if a recording lasts 300 seconds, 10 views lasting 30 seconds should pay the entire royalty as in Spotify/Youtube.
That's the case now, but things can change. YouTube was originally not much of a platform for listening to music, and probably tried to make the same argument that it was all discovery. Now it's a common alternative to Spotify, so the music owners must be relieved they didn't give them a special low rate.
> I guess TT could and should negotiate to pay on the % of the time the song is listened. E.g. if a recording lasts 300 seconds, 10 views lasting 30 seconds should pay the entire royalty as in Spotify/Youtube.
This doesn’t work because publishers end up creating versions that are scaled to increase profits.
I don't think TT should pay such rates.
1) People don't go on TT specifically to listen that music
2) The music is generally a companion to the video which is centered on some silly dance or something
3) You hear fractions of the record 99.9% of the time.
I guess TT could and should negotiate to pay on the % of the time the song is listened. E.g. if a recording lasts 300 seconds, 10 views lasting 30 seconds should pay the entire royalty as in Spotify/Youtube.