It's not fragmented like video is. You go to your favourite music streaming platform and listen. You don't need to check all 10 services you pay for to work out if the artist is available on it.

Right, but why is it that way?

How did they manage to consolidate all music into 1 service and why can't or won't that work for video?

Music downloads became viable a lot earlier, and so the companies are a decade+ ahead on the dealing with sharing angle.

This is why I asked the question.

So if the case is simply that music downloads and streaming were earlier then there is hope for video downloads and streaming to eventually catch up?

It feels like right now though that video access is becoming more fragmented still, rather than more consolidated.

Probably, but there are other variables. Different sets of folks, and the fact that video consumption is not repeated as often.

We've seen a bit of progress recently—they stated in the news that Netflix won this round of the "streaming wars." Disney is thinking of allowing a some things back over there due to being heavily in the red.

Perhaps a sign that selfish-destructive behavior of the cartel has peaked.

It depends on what artists you listen to. Some artists have pulled out of certain streaming services: famously Neil Young left Spotify after some dispute.

There's also some unfortunate music which seems to be in licensing hell so it never ends up on streaming platforms, but I haven't noticed it with famous artists.

But yeah, for most music you're way less likely to have issues streaming their content.

That’s a good point - I wonder why the two industries evolved differently.

I would think exclusive music would add much greater product stickiness than exclusive video content.

Someone might listen to Taylor Swift on every gym session, but how many people are going to watch Stranger Things twice?

That's a good question. I'd love to see Netflix's stats. Some people really are going to watch the same show over and over again. Like the office.

Music rights management is independant of production and distribution. This means that Spotify, Apple Music and any other music services are able to negotiate rights to large libraries of music quite easily.

I wonder why did the rights management for music and video come about so differently.

Perhaps because streaming services like Spotify pay artists a pittance compared to what they would get from CDs. Artists have to tour to make a living now.

There is no live version of a film.

It's more expensive so they are greedier.