I don't think that has to be the case for anyone in this chain. I am very conscious of my use of resources. I also realize that there is massive green washing of things. Lots of things marketed as the "green" way are also not that great for the planet, sometimes a sheet of cling wrap or a ziploc bag is ok to use. It also is true that often people love to project their feelings for saving the planet but are living a lifestyle that says otherwise.
When it comes to energy use, I don't believe anyone should have the power to say what should be allowed or not. That will stifle innovation. For every innovation there must have been thousands if not more failures.
The hypocrisy is as good a reason as any to keep it real. But the real problem is people so brainwashed by green propaganda that they think no human activity is worthwhile. This AI stuff for example might appear wasteful, but it is very promising as a means to improve efficiency in many industries and improve people's quality of life, which may in fact reduce pollution. Even if it increased pollution somehow, that has to be weighed against all other outcomes. You can't just look at any old use of resources and declare that it isn't worth it and expect everyone to agree with you. Different people value different things in life, and that's ok.