This is an example of where you can't simply ask the users what works (or what they want). People don't know. People lie. People will tell you what they would like to work.
The truth lies in results, not simply asking "how can I make you buy my product or service?" You will need to try many things. You will need to measure their effectiveness with a fairly standard funnel (eg [1]).
If you ask people, they will tell you that advertising doesn't work on them and they simply skip all ads. This just isn't true. Not that I'm defending attention theft but even if you have a good product that solves a problem potential users actually care about, you need to make those potential users aware of it somehow and you will need a metrics-based approach to finding it.
Technical people in particularly tend to take a dim view of sales and marketing. The reality is that these fields tend to be very results-focused (eg you sold something or you didn't vs "we shipped something nobody used but we learned a lot") and way more methodical than most product planning.
The truth lies in results, not simply asking "how can I make you buy my product or service?" You will need to try many things. You will need to measure their effectiveness with a fairly standard funnel (eg [1]).
If you ask people, they will tell you that advertising doesn't work on them and they simply skip all ads. This just isn't true. Not that I'm defending attention theft but even if you have a good product that solves a problem potential users actually care about, you need to make those potential users aware of it somehow and you will need a metrics-based approach to finding it.
Technical people in particularly tend to take a dim view of sales and marketing. The reality is that these fields tend to be very results-focused (eg you sold something or you didn't vs "we shipped something nobody used but we learned a lot") and way more methodical than most product planning.
[1]: https://planful.com/blog/how-to-calculate-your-marketing-fun...