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That's what the article is arguing though. That a certain individual is 'killing' (not killed yet) Google Search. A different title would be misleading.


Since killing != killed, your comment already shows that the title is misleading.


The article is not arguing that the killing is still on going, but that google has already been killed.

"Google" in the title should be read as "culture" or "the heart and soul of Google", not "Google the company".

Possible better title: "The man who destroyed the soul of Google Search"




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