The intuitiveness of the Apple UI is not a given. A friend of mine was one of the first Mac developers, and an Apple man since then. He's old now, and both he and his wife grouse about the iOS UI and how unintuitive and difficult it is. Even my wife, also a lifelong Apple fan, finds herself frustrated when attempting to do tasks with her iPhone much more obscure than "launch app". Like the iPhone has a built-in Apple TV remote, but to use it you have to swipe down from the upper right where the clock is, then press the button that looks like an Apple TV remote (assuming you know what one looks like). Not something you can easily discover or figure out on your own. I can't even keep straight where to swipe from.
I think some time after Jony Ive took over Apple's design department, design wankery supplanted human factors. The original Mac UI was made functional and easy to discover, and then made pretty. Modern iOS is made pretty and clever with things like "pinch to zoom", but the emphasis is not on making things easy to discover or making it clear what you can do (but the "launch app" case is pretty well solved for).
The intuitiveness of the Apple UI is not a given. A friend of mine was one of the first Mac developers, and an Apple man since then. He's old now, and both he and his wife grouse about the iOS UI and how unintuitive and difficult it is. Even my wife, also a lifelong Apple fan, finds herself frustrated when attempting to do tasks with her iPhone much more obscure than "launch app". Like the iPhone has a built-in Apple TV remote, but to use it you have to swipe down from the upper right where the clock is, then press the button that looks like an Apple TV remote (assuming you know what one looks like). Not something you can easily discover or figure out on your own. I can't even keep straight where to swipe from.
I think some time after Jony Ive took over Apple's design department, design wankery supplanted human factors. The original Mac UI was made functional and easy to discover, and then made pretty. Modern iOS is made pretty and clever with things like "pinch to zoom", but the emphasis is not on making things easy to discover or making it clear what you can do (but the "launch app" case is pretty well solved for).