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iPad Ultra [mode or device].


How do describe what it means to be an iPad? This is something that Apple cares about. If you have an iPad that is fundamentally different [more or device] then it's not really an iPad anymore.


Do they actually care? This sort of discrepancy has never bothered them before.

(see how the "Air" used to mean "ultra-premium thin and light", but now the iPad Air is heavier than the Pro, and the MacBook Air is just a brand they slap on the entry level MacBook, a model so entry level it's now sold at WalMart -- and the 15' Air is only 90 grams weight difference than the 14' Pro)

(see the "Apple Pencil" and how it means like 4 different things, with 4 different feature sets, and needs a product matrix spreadsheet to know which Pencil is safe to use with any given iPad)

See how "Apple TV" is both a hardware product (Apple TV 4K) and a service (Apple TV subscription) and an App (the Apple TV app, available on iOS, but also Roku and others), and a platform (the "Apple TV platform", where you can load other streaming services like Disney+ or Hulu or Paramount, into the Apple TV platform, which lives inside the Apple TV app, on your Apple TV device).


The MacBook Air is passively cooled; Pros have fans.


Except for the iPad Pro (which has no fans), and the iPhone Pro (which has no fans), and the AirPods Pro (which also does not have any fans).

"Pro" meaning "has active cooling" only works on 3 out of the 6 things currently labeled "Pro".


The word iPad is already overloaded:

  iPad
  iPad Mini
  iPad Air 11/13, USB3
  iPad Pro 11/13, USB4
  iPad Pro 11/13 1TB+, USB4, 16GB, extra CPU core, matte [Ultra?]
Optional Pencil, wired thin keyboard, wired magic keyboard+trackpad, wireless (less secure) 3rd party keyboard cases, external display with Stage Manager, virtual desktop with Sidecar, Lockdown mode for more security, HDMI input as standalone monitor, USB ethernet, realtime audio descriptions of live camera feed, Center Stage auto-follow human during video conferencing, ... the list goes on.


Yet when someone picks up an iPad, regardless of specs, it's fundamentally the same experience. Same with all the iPhones and same with all the Macs.




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