Apple denies it, but the look is in fact that they would rather iOS running on the Mac.
I'm not sure where this aesthetic comes from — that somehow traditional desktop/laptops are an outmoded way of computing and that touchy, file-manager-less, terminal-less, tool-less computer use is the way we all ought to be doing things.
It comes from the top, it's CEO and executive.
When you don't use a computing platform to do useful stuff, as a "bicycle for the mind" as Steve Jobs said, it becomes much less clear how iOS/iPad OS can be lackluster in so many ways.
Hilariously, even their office suite has limitations on iPad even though Tim Cook supposedly uses it. I'm sure he does but he probably has most of the real work pre-made for him, by people most likely using a Mac.
People will often talk about the disconnection between the elite and the regular people which can also be found in the relation of manager to worker. And this is exactly a reproduction of that.
When you don't really need to use the tools to make useful stuff there is no way to understand how inadequate they can be. Since they know how much they can profit from iOS with the App Store, they try to push it as much as possible, ignoring the fact that even if everybody wanted/agreed to do that it wouldn't even be technically possible, regardless of profits/prices considerations.
There is no worse leader than one that doesn't periodically put himself in the position of the people he is leading. Tim Cook is unable to do that and he has imposed a feminine way of working: collaboration enforced by a pecking order determined by a social construct that doesn't care much about competence/capabilities and the values of ideas/work on their own merit.
Now Apple will keep making good hardware because they have talents that know what they are doing and they have the means to throw money at basically any problem.
But the finer details won't improve anymore, they refuse to properly compete in the open market and they refuse to compete internally because they now work on a model following feminin ideals that is not conductive to improvements.
This is why the state of current Apple offerings is very frustrating: it's not going to improve in a cost matter because they clearly like their profits too much and it's not going to improve in a quality/functionality way because they just don't have the structure to do so anymore.
Things will change, but probably not for the better and if so, it will probably be pure coincidence. Many of their passionate customer are intuitively making this realization which is why even the most diehard fans are starting to be pissed off (new iPads review sentiment is rather grim, even worse than their AVP that didn't do anything new or useful).
I'm not sure where this aesthetic comes from — that somehow traditional desktop/laptops are an outmoded way of computing and that touchy, file-manager-less, terminal-less, tool-less computer use is the way we all ought to be doing things.