An Apple 2 was $1300 in 1977. An Apple MacBook Air can be bought at walmart today for sub $700. Does that mean that Apple has shown a “sharp decline” in revenue over their baseline product by nearly $5600 per machine in inflation adjusted revenue?
Does inflation adjusted revenue actually matter if cost to produce is lower and their market share is stable?
Total iPad revenue is down both nominally and in real terms. Profit margins are a percent of revenue, so real revenue decline does actually matter and not something a business wants. You'd be laughed out of a boardroom if you suggested otherwise.
Nobody was talking about company-wide revenue, nor cross-comparing products like a desktop to a laptop, this is a discussion on the iPad.
>“sharp decline”
Misquote suggest this is no longer a productive conversation.
> Misquote suggest this is no longer a productive conversation.
That was a mistake, I had meant stark and u intentionally mistyped it and I had quoted it already, but I agree that the conversation is not productive. However, its unproductive not because of the misquote, but of one party’s seemingly misunderstanding or perhaps avoidance of things like cost improvement factors, new competitors entering the market, and other consumer buying behaviors that might be involved when a new type of product is released to the public in favor a single cherry picked metric.
Does inflation adjusted revenue actually matter if cost to produce is lower and their market share is stable?