Once upon a time there was a company who could enter a market with a product and service offering with relatively novel names, like say iPod and iTunes. As time went on some lights dimmed and they just slapped a lowercase I on a generic term. This device became such a success maybe they thought having a new word for a thing wasn’t important anymore. The I was played out so they used their company name instead. Then to avoid complete boredom they added suffixes of pro, plus and Xtreme.