I'd argue they have a good amount of social data through purchases. Just because it doesn't involve posting pictures of your cat doesn't mean they don't have it.
I wonder if this is even more valuable (in terms of predictive power) than facebook's data. After all, the latter tries to predict buying behavior through adjacent information, while the former is, well, buying behavior.
I'd argue they have a good amount of social data through purchases. Just because it doesn't involve posting pictures of your cat doesn't mean they don't have it.