Maybe the fault for that belongs to the company who tried to create the association in your mind by using a similar voice and tweeting about that one movie with the voice.
That’s basic advertising. They knew what they were doing. It’s just that it may have backfired.
I don't think it's a particularly similar voice to begin with, and the technology in general is very 'Her' like - which would also explain why they reached out to ScarJo to do an additional voice.
I think the tweet was dumb but in my layperson's understanding of the law and the situation, I doubt OpenAI is at any huge legal risk here.
You seem to be missing the point: It wasn't that "people ... biased themselves into it"; it was the name, the ex-board-member's direct reference to Johansson, and Altman's tweet that did that.
Maybe the fault for that belongs to the company who tried to create the association in your mind by using a similar voice and tweeting about that one movie with the voice.
That’s basic advertising. They knew what they were doing. It’s just that it may have backfired.