If it looks like a computer, people will think it's a computer at first glance. There's nothing on that page that makes for particularly compelling reading, so why would I read first, instead of going by the picture?

You mean the market segment that is not technical enough to understand specs like HN'ers can?

Note that my comment was more about the way it was presented rather than a complaint that it is slow.

I mean the market segment doesn't care if you can play Quake on it.