For what it is worth, I think you may also be getting some overlap with collage sports. "Bama" in that context refers to the University of Alabama with "GoBama" and "NoBama" possibly being from fans and rivals respectively.

Not to say that either doesn't deserve pitchfork wielding mobs...

I'm not sure there are many Bama fans in NYC!

They are one of the most popular NCAA football programs in the nation and have won 2 of the last 3 titles. I'd wager there are more than a few alum in NYC.

I only mention it because 1) there were a lot of "GoBama" in Alabama and 2) I'm in Nebraska and the SSID of my wifi is BigRed. (Cause if I put BoilerUp I be the one worried about mobs)

Hadn't thought of that... this is what comes of being English and not a sports fan I guess :)

Thanks for the input - we switched them over!

And now it just doesn't make sense at all:

We found 1140 results for "Obama" and an additional 6 that contained "Romney"" - likely because Obama's been president for four years.