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Your website is pretty, but you you need to inform the user of three things.

1. How to pay for the service. (I looked around the page for "buy" then I looked at the source page for "buy", I didn't find it. It wasn't before I came to the comments that I knew where to look).

2. How much it costs. It should be bigger and easier to read.

3. Details on the service. Monthly cost, one pair sent each month, only available for US residents.

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I suggest making a short summary in the graphic that stands a bit out with a summary of the service, as well as putting the "buy" or "subscribe" alongside the home/now/view/read/write.

Also, if the rest of the world is excluded because of too high shipping-costs, how about offering a collection? Say every half a year, for an additional shipping. No reason to not take money from those willing to pay :)



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