> "it seems very academic. I'm curious if they actually partnered with a shipping line to come up with this."
Unlikely. I worked in this business and the idea of mathematical optimisation is always the first one to be suggested by someone who's new to this industry. Global shipping companies are clueless about tech and only do what they absolutely must to comply with the regulations, the rest is ignored. Give them an XML Schema for an EDI doc and they will stuff an Excel sheet into a CDATA. They know their game, they wore out the infinite patience of IBM who wanted to convince them to use blockchain to track shipments.
Shipping companies are clueless about tech, and tech companies are clueless about the day to day activities of shipping. They think they can tech their way through all problems.
We recently met with a big tech company who we were told to partner with. They start with an angle that made highly suspicious they basically wanted to build a fully automated terminal. When we told them just one fairly mild story of what union issues we deal with, they all gasped and said, "what?" and quickly dropped it.
Unlikely. I worked in this business and the idea of mathematical optimisation is always the first one to be suggested by someone who's new to this industry. Global shipping companies are clueless about tech and only do what they absolutely must to comply with the regulations, the rest is ignored. Give them an XML Schema for an EDI doc and they will stuff an Excel sheet into a CDATA. They know their game, they wore out the infinite patience of IBM who wanted to convince them to use blockchain to track shipments.