The coolest "hack" about this is that they put the dashboard on several wall-mounted flatscreens.

It doesn't even matter what sort of logging/stats drawing software they use, it could just as well be a tiled window manager with some Google Analytics views on auto-refresh and a colour-coded log tail :)

Not saying you can't do much better than that by picking smart visualisations, but the biggest win is having a few dedicated screens mounted on the wall continuously displaying info, for everyone in the office to glance at.

Not to mention is looks damn cool and impressive :)