They might be able to beat “ad blockers” referring to the software that blocks ads; I don’t think they’ll ever beat “ad blockers”, the humans that are looking to block ads. There is a certain breaking point where people will simply not watch the content anymore. I am astounded that this hasn’t happened already and a migration to some other alternative site hasn’t ensued.
I wonder how many of us there really are. Is it enough to make them change their ways? There are enough people with ad blocking software for them to make the effort to deploy countermeasures, but how far is each side willing to go?
