She got clients through other means... primarily by writing e-books that demonstrate her value and expertise. The e-books serve as a sales tool for her freelance services -- but they also generate a nice monthly income.
Joanna (my wife) stays far away from sites like eLance, because those tend to be the places where cost-conscious people go to find freelancers. The heavy focus on pricing (by both buyers and sellers) on eLance makes it challenging to sell yourself based on other benefits (like writing copy that actually converts).
Joanna (my wife) stays far away from sites like eLance, because those tend to be the places where cost-conscious people go to find freelancers. The heavy focus on pricing (by both buyers and sellers) on eLance makes it challenging to sell yourself based on other benefits (like writing copy that actually converts).