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It is opt-in. You have to “order” a hat.


Aha, now, on a 2nd look, I see this:

> Here a busy New Yorker can book a 5 minute time slot, pay for a hat, stand in a spot under my window for 3 seconds, have a hat put on their head, and get on with their extremely important, extemely busy day

Ok. And after all, such nice hats are a bit expensive I guess (since they also function as helicopters).

Skimmed the article the first time.




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